For many, buying a motor yacht isn’t just a transaction – it’s a dream lifestyle brought to life. That was certainly the case for one visitor to last year’s British Motor Yacht Show, who found their perfect match in the stunning new Fairline Targa 40 – which made one of the first UK appearances at the 2024 show. We caught up with them to hear how their visit to the show unfolded, from stepping on board to setting sights on summer cruising.
A personal invitation
It all started with an invitation from the team at Boats.co.uk – a valued partner and exhibitor at the show – an invitation that would turn into something far more exciting. Already the proud owner of a Fairline, the customer was beginning to explore options for an upgrade. The British Motor Yacht Show proved to be the perfect setting to take that next step.
Love at first step
“We loved our previous boat, and the new model looked fantastic,” they explained. But it wasn’t just the sleek lines or powerful performance of the Fairline Targa 40 that won them over. “As soon as we stepped on board, it felt like a place we could spend quality time.”
It was during a quiet moment in the cockpit – talking things through and imagining future days on the water – that the decision truly clicked into place. “It just felt right,” they said simply.
Relaxed, informed, inspired
One of the standout qualities of the British Motor Yacht Show is its intimate, boutique feel. For this buyer, the unhurried atmosphere made all the difference. “It allowed us time to spend on board the boat and not feel rushed.”
Having direct access to experts was another big plus. “Boats.co.uk are always helpful, knowledgeable and passionate about the boats they sell,” they added. That trust and expertise helped turn a consideration into a confident decision.
Freedom on the horizon
Now with the keys to their new yacht in hand, their focus has shifted to the adventures ahead. “It’s about the time away with the family and switching off,” they shared. “There’s something about being on the water that brings a great sense of relaxation.”
So, where to first? Ibiza and Formentera are calling, with a few other summer getaways on the horizon. It’s exactly the kind of lifestyle many dream of – and this family is ready to live it.
Thinking of attending?
When asked what they’d say to someone considering the British Motor Yacht Show this year, the answer was clear: “It’s a great boutique show that allows you time on the boats in a relaxed atmosphere. If you’re in the market, it’s a great show to attend.”
Whether you’re ready to buy or simply exploring what’s possible, the British Motor Yacht Show offers a unique, personal experience. And with nine UK debuts and one world premiere at the 2025 spectacle, this is an exceptional year to find your perfect boat at Premier’s Swanwick Marina.
Register your attendance here.
